max
°
min
°
Location:
COLOR-Waatea logo 2016-final

On Air Now
Radio Waatea

06:00am - 09:00am
Ed Sheeran

Tomato sauce campaign sticks in craw
Image courtesy of Fush Facebook page.

Share to Email
Share to RSS
Share to Print

Watties is off the menu at the restaurant run by an Ōtautahi Māori language advocate.

Fush owner Anton Matthews says he has written to the foreign-owned company to complain about its ad campaign that misspells Māori words to include food that can be paired with tomato sauce.

The company has pulled most of the offending billboards, but is sticking with one for Piehia.

Mr Matthews says while English names in the campaign like Arthurs Pass and Raglan can handle the indignity, for Māori names are being mispronounced every day – and it’s no joke.

“As Māori speakers we are used to hearing our place names being butchered. When a big brand like Watties comes out with a marketing campaign that deliberately encourages the New Zealand public to continue mispronouncing place names such as Wanaka, such as Whitianga, that is disappointing,” he says.

Copyright © 2020, UMA Broadcasting Ltd: www.waateanews.com

'Te Hononga' Urban Māori Stories
14,496 waiting for Public Housing highlights how far Government has to go
Martyn 'Bomber'Bradbury: The housing crisis that helped propel Labour into Government has not diminished for the most needy.
The 5 big political issues for Maori in 2020 election
As we enter the 2020 election, these are the 5 issues I think that might shape the Māori political agenda.
Rugby, Racism and Xenophobia
Dr Rawiri Taonui: Rugby, Racism and Xenophobia Mā māminga, mā tinihanga, ka oti te mahi - ‘By trickery we can achieve’.
0
TMP2
           

Submit

Glossary

 

Subscribe

Enter your email address to receive regular updates from Waatea News.
  • fb

On Air Now
Radio Waatea

06:00am - 09:00am