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Ed Sheeran

Virus infects Maori media planning

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The Minister for Māori Broadcasting says the COVID 19 crisis highlights the need to overhaul Māori media.

Rather than inject any more money into the sector in the Government’s first term, Nanaia Mahuta had her officials work on the so-called Māori media shift, trying to look ahead at the effect of digital platforms.

She says the sector needs to be more coordinated with iwi radio working more closely with the core Māori Television Services.

It also needs to think beyond Aotearoa.

"The world is a big place and we have more opportunity, especially in developing quality content to get a lot of that out to the world and we've got to focus on quality content production and the way that occurs so we can front foot New Zealand stories from a Māori perspective, te reo Māori, the way our young people engage in the sector so there is a future pipeline of opportunity in that whole sector," she says.

There will be more consultation with the sector.

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