max
°
min
°
Location:
COLOR-Waatea logo 2016-final

On Air Now
Radio Waatea

12:00am - 06:00am
Ed Sheeran

Opinion: Maori Party, Labour & Greens ran the most positive & honest social media election campaigns
Photo: Radio Waatea Image Database.

Share to Email
Share to RSS
Share to Print

Martyn 'Bomber' Bradbury: Interesting academic data from Victoria University on how the different political parties used social media this election.

During the 2020 general election campaign, the New Zealand Social Media Study (NZSMS) harvested more than 3,000 Facebook posts from Labour, National, New Zealand First, the Greens, ACT, the Māori Party, The Opportunities Party (TOP), Advance New Zealand (which also includes the New Zealand Public Party), the New Conservatives, and their leaders.

The fascinating insights were that Advance NZ spread the most disinformation, whereas Labour posted the most content, surprisingly followed by The Māori Party, but what was interesting was the tone of the posts and what that might mean for elections.

The New Zealand Social Media Study (NZSMS) found that “Labour’s posts remain strongly positive throughout the campaign, while National’s ratio starts positive but becomes less so as the campaign progresses, following Judith Collins into almost negative territory by the last few days. Informed by repeated polling showing they were making no ground, the National Party and its leader were becoming increasingly desperate and tried to attack wherever they saw a chance.”

ACT posted negatively whereas the Greens and Maori Party stayed positive. Disinformation occurred most on the New Conservatives and Advance NZ.

To date, we have been wary of social media for its disinformation and manipulation power, but this research suggests that positivity and truthfulness actually helped Labour, the Greens and the Māori Party at the ballot box.

Martyn Bradbury

Editor - TheDailyBlog.nz

twitter.com/CitizenBomber

Radio Waatea and it's board would like to advise that the opinions posted are those of Martyn 'Bomber Bradbury' and not the views of Radio Waatea, it's Management or it's Board.

Copyright © 2020, UMA Broadcasting Ltd: www.waateanews.com

TMP2

TRM Classes
NLC - One More Try - (feat Stanley T) [Official Video]
OPINION: After Waikeria Prison Riot - What Corrections Minister Kelvin Davis must be doing now
Martyn 'Bomber' Bradbury: After the lack of leadership displayed during the Waikeria Prison Riot, Minister Davis must be urgently reviewing the current state of the NZ prison muster.
Dr Rawiri Taonui: The Covid-19 risk for New Zealand and Maori in 2021
Dr Rawiri Taonui: The first six months of the New Year will decide the success of New Zealand’s defence against the Covid-19 Pandemic. New Zealand has the lowest case numbers, cases per capita millions, total deaths, and deaths per capita millions of all European OECD countries.
OPINION: The Political Challenges for 2021 mount quickly
Martyn 'Bomber' Bradbury: 2021 has barely begun and NZ Politics is already reeling on a multitude of fronts which will continue to shape what is already looking like a year that may manage to eclipse the trauma of 2020.
0
TMP2
           

Submit

Glossary

 

Subscribe

Enter your email address to receive regular updates from Waatea News.
  • fb

On Air Now
Radio Waatea

12:00am - 06:00am