max
°
min
°
Location:
COLOR-Waatea logo 2016-final

On Air Now
Radio Waatea

10:00am - 10:36am
Ed Sheeran

Maori guide to counter cut and paste culture
Photo: Radio Waatea Image Database.

Share to Email
Share to RSS
Share to Print

A Māori cultural brand advisor is warning firms they could face ruin if they misuse or misappropriate Māori words, images or culture - and he’s put together a guide to help them avoid costly mistakes.

Karaitiana Taiuru says often mistakes are made because people don’t know who to talk to, or they don’t realise how words or images can cause offence when put in the wrong context.

Recent examples include an Auckland brewery which named beers after street names that were significant to Te Arawa ancestors, and the use of Māori-style tattoos to promote games or brands.

He says there is a lack of guidance from government agencies.

“Everyone goes back to WAI 262 (the Māori intellectual property claim), but no one wants to do anything until that is settled,” he says.

The WAI 262 report itself is a hard read, it’s not simple, and it’s not something you could expect a small business owner to try to wade through.

“Also people around the world, they have no idea, and they don’t want to cause offence. They are usually shocked and very supportive when you point out to them what they have done.”

Mr Taiuru says cultural appropriation is an international issue for minorities, and there seems to have been an increase in cultural appropriation of Māori culture both in New Zealand and overseas in recent years.

Academia has also taken an interest, with marketing students now required to learn about cultural appropriation issues.

The guidelines cover many aspects of products that use Māori culture and provide further information for seeking advice.

The guidelines can be accessed from http://www.taiuru.maori.nz/branding

Copyright © 2021, UMA Broadcasting Ltd: www.waateanews.com

TMP2

TRM Classes
NLC - One More Try - (feat Stanley T) [Official Video]
OPINION: Ministry of Social Development debt fiasco an example of beneficiary powerlessness
Martyn 'Bomber' Bradbury: An example from social media of the total power the Ministry of Social Development has over the lives of beneficiaries emerged last week and reminded everyone of the punitive welfare culture we still have in NZ.
OPINION: After Waikeria Prison Riot - What Corrections Minister Kelvin Davis must be doing now
Martyn 'Bomber' Bradbury: After the lack of leadership displayed during the Waikeria Prison Riot, Minister Davis must be urgently reviewing the current state of the NZ prison muster.
Dr Rawiri Taonui: The Covid-19 risk for New Zealand and Maori in 2021
Dr Rawiri Taonui: The first six months of the New Year will decide the success of New Zealand’s defence against the Covid-19 Pandemic. New Zealand has the lowest case numbers, cases per capita millions, total deaths, and deaths per capita millions of all European OECD countries.
0
TMP2
           

Submit

Glossary

 

Subscribe

Enter your email address to receive regular updates from Waatea News.
  • fb

On Air Now
Radio Waatea

10:00am - 10:36am