February 11, 2021
OPINION: The Maori Party Disruptor Brand
Martyn 'Bomber' Bradbury: You can appreciate Māori Labour MPs frustration as their work on Matariki, Oranga Tamariki, Ihumātao, anti-Māori petitions and Māori land reform got overshadowed this week by a Māori Party who managed to suck all the news oxygen out of the room through a fight over neckties and cultural identity.
That's because this Māori Party is a true cultural disruptor and that brand will have significant electoral appeal by 2023.
The stance of principle Rawiri took against Mallard may seem small but for a Party with 2 MPs, it has given them headlines, wall to wall news coverage and a reputation for challenging the status quo.
Expect a new voice of assertive confidence from the Māori Party. Any suggestion the 2020 result was a fluke that won't be repeated in 2023 seems hollow.
Mallard says they've come to a truce on the issue but the incredible media success would suggest that the Maori Party have only just begun.
Martyn Bradbury
Editor – TheDailyBlog.nz
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